Contact

amanda ferreira

amandaf@umd.edu

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© 2018 by Amanda Ferreira

Professional

Ketchum Global Research & Analytics: Fellow

Ketchum Sports & Entertainment: Fellow

Student Entertainment Events: Musical Arts Director

University of Maryland Technology Entrepreneurship: Teaching Assistant

Library of Congress: Retail Intern

Office of Institutional Research Planning & Assessment: Undergraduate Assistant

Office of Global Initiatives: Marketing Assistant

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Work

Check out my experiences in the marketing world

Projects

BMGT408: Google Adwords Campaigns

I have worked on a Google Adwords campaign for a local start-up Jrink. As the Google Analytics lead I focused on the metrics and measurements of our campaigns. My group created three campaigns with goals to increase sales and brand awareness. Due to Jrink's popularity on Instagram we found using the Display Network and Shopping campaigns useful. 

Overall, we gained one sales conversion amounting to more than our total spent on advertising. We were able to decrease our client's cost per click (CPC) in comparison to campaigns a consultant ran for Jrink earlier in the year. 

I was also able to get Adwords Fundementals and Display Network certified and learned more applications under Google Analytics and how to utilize Google's Data Studios.

 

The Strategic Design & Innovations Fellows Program

I have been extremely fortunate to be able to work with other talented extremely talented marketing and graphic design students through the Design Fellows program at the Robert H. Smith School of Business.

The following are two projects I worked on during my capstone semester. I was the media lead on both projects which led me to make strategic placement decisions for our campaigns. I was also involved in the creation of both rebranding campaigns.

Baltimore Child Abuse Center

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Washington Post Express

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BMGT450: Integrated Marketing Communications

 

This has been one of the most valuable courses I have taken thus far in my marketing career.  It emphasized the importance of having a strategy for marketing campaigns and how to successful execute a campaign. I loved learning about different forms of media from billboards to magazines to social media websites.

I worked on a campaign for Chipotle to recover their brand damage after reports of customers getting sick from the restaurant's food through E.coli.

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