Work

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Current

Disney Parks, Experiences & Products: Associate, Consumables Commercialization

Previous

Live Nation Entertainment: Digital Marketing Analyst, House of Blues

Walt Disney Studios:  Intern, Cinema Partnerships

Ketchum Public Relations: Fellow, Global Research & Analytics and Sports & Entertainment

Student Entertainment Events: Musical Arts Director

University of Maryland Technology Entrepreneurship: Teaching Assistant

Library of Congress: Retail Intern

Office of Global Initiatives: Marketing Assistant

Projects

Disney Parks, Experiences & Products

Working in Consumables Licensing for The Walt Disney Company has been an extremely rewarding experience. I have been working with a variety of partners with licensed Disney IP in the food, dry goods and pets spaces - such as Goldfish, Dole, Wilton, Huggies, Ziploc and Max-Bone (+ many more). 

In my role I oversee the licensing relationship for multiple partners - from pitching new partners and content, contract negotiations, on-boarding, collaborating on product development and managing marketing plans once product launches. 

Live Nation Owned & Operated Venues: Google Adwords Campaigns

In Spring 2019, I expanded experience in Google Adwords as a Digital Analyst contractor for Live Nation Entertainment running event ads for over 30 nationally owned venues including House of Blues and The Fillmore. Working with thousands of dollars versus the few hundred previously allowed me to see the true scale of search advertising. I definitely enjoyed being able to focus on the strategy while having agency counterparts implementing the ads.

I oversaw the implementation of ads for newly announced shows with tickets on sale as well as specialized ads on each venue to promote awareness and drive site traffic.

BMGT408: Google Adwords Campaigns

In Spring 2018, 5 classmates & myself started running Google Adwords on behalf of Jrink, a local pressed juice company in Washington DC. As the Google Analytics lead I focused on gathering insights & improving campaigns by referencing the metrics and measurements of our campaigns.

 

With a limited budget of a few hundred dollars, our group created three campaigns with goals to increase sales and brand awareness. Due to Jrink's popularity on Instagram we found using the Display Network and Shopping campaigns useful. Overall, we gained sales conversions amounting to more than our total spent on advertising and were able to decrease our client's cost per click (CPC) in comparison to campaigns a consultant ran for Jrink earlier in the year. 

I was also able to get Adwords Fundementals and Display Network certified and how to use Google's Data Studios.

The Strategic Design & Innovations Fellows Program

I was extremely fortunate to be able to work with other talented extremely talented marketing and graphic design students through the Design Fellows program at the Robert H. Smith School of Business.

The following are two projects I worked on during my capstone semester. I was the media lead on both projects which led me to make strategic placement decisions for the campaigns. We all collaborated on the "Big Idea" of both rebranding campaigns.

Washington Post Express

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Baltimore Child Abuse Center

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BMGT450: Integrated Marketing Communications

 

This was one of the most valuable courses I have taken in my marketing career.  It emphasized the importance of having a strategy for every brand campaign and how to be tactical through different channels from digital to print.

My team of 4  focused on a campaign for Chipotle to recover their brand image after the PR damage of customers getting sick from the restaurant's food through E.coli. We focused on "Food with Integrity" with the goal of positioning Chipotle as a fast casual brand made with fresh & ethically sourced ingredients 

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